How Credit Card Processing can Open the Door to New Customers

Published: 28th April 2011
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One thing that every business, no matter what the size, aspires toward is constantly bringing in new customers. Keeping your existing customers is certainly important, but the only way to help your business to grow and expand is by getting new clients coming in the door. There is no reason to just let your business stagnate when you have the opportunity to expand.

There are all kinds of ways that you can grow your business, and it is important that you capitalize on each and every one of them. Competition creeps around every corner and you can bet other companies in your field are clamoring to keep ahead.

One simple and easy way to help attract new customers is by offering a wide variety of payment options. People appreciate convenience and the more forms of payment you are able to accept, the more potential business you can hope to attract.

Credit and debit cards continue to stretch ahead of the pack of potential payment options. Individuals see the ease and security of credit card transactions and continue to migrate towards businesses that can process their plastic. Take a look at these great ways that you can expand your client base through credit card acceptance.

Taking it to the World Wide Web

Online shopping is one of the most rapidly growing areas of commerce in this modern world. The convenience of ordering goods and services from the comfort of your own home is irresistible for more and more consumers.

But online shopping is as good for you as it is for your clients. For one, it is a fantastic way for you to reach more potential customers who reside outside of your normal service area.Someone from New York City might not drive to your Omaha, Nebraska furniture store to pick-up an antique lamp, but if you have it posted for sale on your website they may very well have you ship it to them.

Of course, with the conveniences of online shopping also come necessities. More Internet shoppers pay with credit or debit cards for purchases than any other form of payment. They rely on plastic for Internet purchases to such an extent that if your website can't process your card, they will simply go elsewhere to find a business that can.

For years, many consumers and businesses shied away from Internet transactions for fear of fraud. But when you take online orders through a merchant account provider, they will go to extraordinary means to ensure the safety of your transaction. Through PCI-compliance and fraud detection software, your provider offers unparalleled protection to all business that you conduct over your company's website.

The Ease and Affordability of Personal Transactions

An overblown fear in the world of credit card transactions involves a misperception of credit card transaction fees. Some companies miss out on a whole world of business because of an incorrect assumption that every credit card transaction is going to cost them an arm and a leg.

But when it comes to transactions that occur face-to-face, this shouldn't be a worry at all. Merchant account providers cite studies that show credit card fraud is at its very lowest when people make a payment in person. Since the fraud risk is so low, your account provider simply doesn't have to charge very high fees. In fact, they charge the lowest fees in the business for interpersonal transactions.

To conduct these transactions, you will need retail swipe terminals for your business. Ask your merchant account provider about the different types of terminals available. Don't be afraid to express what your needs are. Your provider will be happy to help you decide on the appropriate terminal. Some have a simple keypad for PIN numbers while others instantly approve the transactions. Many have built-in printers for credit card signatures and some other ones have the consumer sign the screen itself. It all depends on what is the right choice for your business.

Taking it on the Move

Handling a transaction in person doesn't always have to mean being stuck in a static location, either. With wireless terminals, you can take your ability to process plastic on the go. These terminals are fantastic for home food delivery drivers, traveling salesman and even ice cream trucks!

Wireless terminals work in much the same way as the traditional swipe terminals do. Just swipe the card and the information is sent right to your merchant account provider. The only difference is that instead of sending it through land line, it gets sent wirelessly. Of course, there may be times when you are out of a service area, but your provider has thought of that as well. You can just go ahead and store the credit card information right in the machine and then send it on later.

With fantastic options like these, you just can't afford to wait on signing up for credit card processing. Call a merchant account provider today and watch a wave of new clients pour in.

Jim Hildebrand is a freelance writer who writes about a range of topics including credit card processing.

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